Thursday, 01 January 1970
Cover StoryBy John Foenander

Get some spit
in the sound of
your trumpet.

In an AI world, insight, judgement, creativity and AUTHENTICITY really count. FoeNetics is built for founders, CMOs and boards who are tired of formulaic strategy and lacklustre ideas. Get your business going & growing.

Twenty years inside the rooms where strategy gets approved and quietly killed. Sky. BMW. Vodafone. HP. Lloyds. Harley-Davidson. There's a pattern: brilliant people, process overload, and a partner ecosystem optimised for their billings.

We do the opposite. Sharp answers. Senior hands only. Quality, agility and honestly priced for commercial outcomes.

Read on ↓
Crumpled newsprint with bold typography
Fig. 01 — FoeNetics clients...blown away.

§ The Practice

Three things. That’s it.
01Transform

“Digital transformation.” Two words. That mean sweet FA.

Every deck says it. Almost no one earns it. We strip the buzzwords, audit what your tech, data and brand are actually doing for revenue, and rebuild around the parts that move the number.

Fit-for-future, not fit-for-Powerpoint

02Perform

Your “business as usual” is the problem.

BAU is where growth goes to die in a deck of dashboards. We get inside the engine - strategy, delivery, brand, activation - and upskill your team so the uplift sticks after we leave.

Peak commercial performance: AI & HI

03Form

Think & Do. An agency without the agency tax.

Delivered by virtual studio of A* operators in CX, creative, data science, media and production. Value props, journeys, acquisition, retention. No pyramid of account managers. No hourly creep.

Virtual studio · CX · Campaigns

Editorial
“The status quo
is not an option.
Question everything
(in business
and in life).”
John Foenander · Founder, FoeNetics
§ Receipts

20+

Years of senior, hands-on work

Strategy, brand and growth work for businesses that other agencies put on the home page and then handed to a graduate. Here, you get the founder.

Selected Clients
  • Sky
  • BMW
  • Vodafone
  • RBS
  • Lloyds Banking Group
  • Harley-Davidson
  • HP
  • GSK
  • IBM
Silhouette portrait of John Foenander
Fig. 02 — John Foenander, Founder. Photographed IRL.
§ Contributor

Meet your friend
The Foe.

John Foenander (Foe) has spent over two decades on the inside of the businesses everyone else admires from the outside. Building the Trading gold standard at Sky. Maximising ARPU at Vodafone. Transformation at Lloyds. The kind of CV that should make him a safe pair of hands. Instead, it made him an irritant.

He started FoeNetics because the model is broken: clients pay six figures for slideware, agencies pay junior staff to make it, and nobody in the room is allowed to say so. FoeNetics says so, then fixes it.

“I have a very particular set of skills - skills that I have acquired over a very long career. Skills that make me a nightmare for mediocrity.”

§ Letters to the Editor

Got a brief?
Or an opinion?

Either is welcome. We reply to every message within one working day. No hard sell, no funnels, no sequences - just John.

Bureau

John Foenander

17 Cristowe Road

Parsons Green, London SW6 3QF

Direct line

No forms, no friction.

Write to John

John.foenander@foenetics.com