CASE STUDIES
PROJECT 1 - In-housing Agency Services
Business Challenge
Marketing budget under pressure. Need to do more with less. Spiralling external agency costs. Questionable returns from marketing investment. Disconnected campaigns.
Inspiration
Consulting, talent recruitment and upskilling of internal teams to create an in-house studio for always-on sales activation and brand campaigns.
Pay-off
Cohesive communications driving sales and longer term brand equity. Customer acquisition costs reduced by 18%, brand tracking (intentions) up by 14% (blended) YOY and annual net budget savings of €2.4m.
PROJECT 2 - Performance Marketing Optimisation
Business Challenge
Customer churn increasing, customer acquisition volumes and efficiencies in decline: net base decline.
Inspiration
Performance marketing optimisation workshops and advisory services to optimise across media, creative, decision analytics and platform integration.
Pay-off
Churn reduced by 38% (from 24% to 15%); 14% increase in sales with a corresponding 11% reduction in CPA. Operating model shift to use of DMP, martech platform and programatic media.